The Westside Business Improvement District (BID) is constantly working towards creating a more attractive, better-marketed, brighter, safer and cleaner business environment in Broad Street, Brindleyplace, Five Ways, Centenary Square, Broadway Plaza and all the surrounding areas.

Westside is Birmingham’s premier mixed-use business area with 15,000 people employed in over 300 businesses throughout the area, including offices, hotels, pubs, clubs, restaurants and leisure venues. It also includes the International Convention Centre, Arena Birmingham, the National Sealife Centre and the award-winning Brindleyplace.

The BID was established in July 2005 following a successful ballot of 262 businesses throughout the Broad Street area. With a 92% ‘YES’ vote, the result is still the highest of all BIDs in the UK to date. In November 2009 businesses within the BID area voted in favour of the team’s efforts continuing, with a fantastic 94% ‘YES’ vote. The tied BID received the highest vote of any other in the UK at a record 98%.


Over the past decade or so, Southside has emerged as a distinctive quarter within Birmingham’s expanding city centre. This welcome change has been driven by a unique mix of developments including those restaurants, bars and clubs which characterise the area’s Chinatown and Gay Village, the Arcadian Centre, the redeveloped Birmingham Hippodrome and Birmingham Royal Ballet complex, the Radisson Blu Hotel and O2 Academy.